About us About Playful Childhoods About Playful Childhoods Playful Childhoods is a campaign that aims to help parents, carers and grandparents give children: time space support to play at home and in their local community. Children tell us they want more opportunities to play outside with their friends. Playing is a crucial part of a healthy and happy childhood. As adults, it’s our responsibility to make sure this happens. Playful Childhoods has been created to support: parents in giving their children opportunities to play parents so they feel confident about letting their children play outside in the community the development of playful communities for children across Wales a shared understanding of the importance of play for children and teenagers by all adults across Wales. Playful Childhoods is a Play Wales campaign.