Playful Childhoods is a Play Wales campaign.

Play Wales is committed to protecting your personal information. We will always keep your information safe, only for as long as it is needed and it will only ever be used for the purposes we collect it. Play Wales will always process all personal information lawfully and be fair and transparent in how we do this.

Our Privacy Policy tells you how Play Wales as a ‘data controller’ collects and stores your information, why we need it and what we do with it.

We will never sell or share your information with marketing companies.

Who are we?

Play Wales is the national charity for children’s play in Wales – advocating and championing children’s right to play. Play Wales is a registered charity (1068926) and a company limited by guarantee (3507258).

Play Wales, Park House, Greyfriars Road, Cardiff, CF10 3AF
029 20486050
[email protected]

What information do we need?

We will never collect more information than is necessary for the purpose you have provided it.

We will normally only collect basic personal information which may include your name and email. This information ensures that we can fulfil our role as a national charitable organisation by keeping you informed about children’s play.

Occasionally we may state that general photographs will be taken at an event or we may ask for permission to take or use specific photographs of you or your children to promote our work or initiatives.

How do we process your personal information?

We may process your personal information because you have consented to it, or because we have a legitimate interest to do so that does not harm any of your rights.

When we share information on publications, blogs and news, we will process your information to:

  • Provide you with information regarding children’s play.
  • You can withdraw your consent at any time by clicking on the ‘unsubscribe’ link at the bottom of the email or by contacting us.

When you complete a survey, we will use your information to:

  • Collate results from a survey – all comments and findings will remain anonymous but may be shared nationally or published in reports. This information is processed for the purposes of legitimate interests to improve the services provided by Play Wales. When we do so, we will use Survey Monkey to collect your responses. Survey Monkey processes its information in the EU and in the US. Where it transfers the information out of the EU into the US, Survey Monkey is certified by the EU-US Privacy Shield. This Privacy Shield is in place to protect your information if it is sent outside of the EU. You can read Survey Monkey’s privacy policy here. Information on the EU-US Privacy Shield can be found on the European Commission’s website.

What do we do with your information?

Your information is processed at the Play Wales office in Cardiff and held on a secure server. We will only use your information in the way that you have agreed to. For example, if you have asked to receive information about publications, we will only send you information about publications.

  • Microsoft: We use cloud computing software to do our work, provided by Microsoft. The information is processed in the UK. You can click here to see at which information centres.
  • Mailchimp: We use Mailchimp to send you our information and direct marketing. This includes our e-bulletins, and information about publications, events, consultations and surveys. Mailchimp is headquartered in the US, and is certified under the EU-US Privacy shield, which is designed to protect your information if you live in the EU and your information is sent to the US. You can read Mailchimp’s privacy policy here. Information on the EU-US Privacy Shield can be found on the European Commission’s website.

What type of information do we send out?

Play Wales offers a wide variety of services and information and as long as we have your consent we may provide you with information on:

  • Publications, such as top tips and how to guides
  • Blog posts
  • New content.

How long do we keep your information?

We will never retain your information for longer than is necessary for the purpose it has been provided. If you have consented to receive information regarding publications or news through email we will keep that information until you tell us that you no longer want to receive it. Every email contains an ‘unsubscribe’ link.

Will we share your information with anyone else?

Play Wales will not share your information with third parties unless we are legally required to do so or receive your consent to do so either at the point of collection or subsequently. Play Wales will never sell or share your information with external marketing companies.


  • Play Wales occasionally takes still images, film/audio recordings of children to promote the child’s right to play, and to promote play opportunities in Wales in formats including Play Wales websites, print, digital and social media.
  • Any personal information given to provide consent to use any still images or filming will be stored securely and only used for the purpose of providing permission.
  • You can ask Play Wales to stop using your child’s still images and film recordings at any time. As a result, they will not be used on websites or in future publications but may continue to appear in publications already in circulation.


Your data may be available to our website provider (Raising IT) to enable us and them to deliver their services to us, carry out analysis and research on demographics, interests and behaviour of our users and supporters to help us gain a better understanding of them to enable us to improve our services. This may include connecting data we receive from you on the website to data available from other sources. Your personally identifiable data will only be used where it is necessary for the analysis required, and where your interests for privacy are not deemed to outweigh their legitimate interests in developing new services for us. . This helps us and them to continually improve the website and your experience. In the case of this activity the following will apply:

  • Your data will be made available to our website provider
  • The data may be available to them including any of the data we collect as described above
  • Our website provider will not transfer your data to any third party, or transfer your data outside of the EEA
  • They will store your data for a maximum of seven years
  • This processing does not affect your rights under the Cookies section of this privacy policy.

If you provide personal information through an online form or enquiry we will only process this for the purpose that you provided it.

Our website contains links to other websites that we do not control. We cannot be responsible for the privacy practices of any websites not under our control and we do not endorse any of these websites, their services or products described or offered on such sites. We advise you to read the Privacy Policies of these websites before you use them.


By using our website, you consent to our use of cookies. Cookies are small text files that are put on your device when you visit and use a website, for instance when you use the shopping basket or indicate your choice of language. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

Our website uses Google Analytics to review our site functionality and these cookies are used to collect anonymous information about how visitors use our website, including the number of visitors to the website, where visitors have come from and the pages they visit. We use the information to compile reports and to help us improve the website. Google Analytics does not store any personal information about any website users.

Social Media

Play Wales does not collect, store or match handles to personal information unless you have given your consent. For example, you may have opted to receive information via social media, included a twitter handle with your personal details or chosen to follow us.

Any social media posts or comments you send to us may be shared or re-tweeted publicly (e.g. via Facebook/Twitter).

Play Wales is not responsible for the privacy policies of these platforms and advises that you read the Privacy Policies of social media platforms before using them:

Twitter Privacy Policy

Facebook Privacy Policy


If you make a financial donation to Play Wales, we will only process your personal information to administer your donation. We will not contact you unless you have asked us to and we will never share or sell your personal or donation information.

What are your rights?

Under the data protection law you have a number of different rights relating to our use of your personal information and we have set out below a brief summary of these below – for a full explanation of these rights visit the Information Commissioner’s Office (ICO) website.

  • Your right to access
  • Your right to have personal information rectified
  • Your right to be forgotten
  • Your right to information portability
  • Your right to object
  • Your right to restrict processing
  • Your right to withdraw consent

To withdraw consent please ‘unsubscribe’ to the marketing email that you no longer wish to receive by clicking on the link at the bottom of the email. Alternatively email, phone or post your withdrawal of consent to:

Play Wales, Park House, Greyfriars Road, Cardiff, CF10 3AF
029 20486050 [email protected]

General points about your rights

You can make a request to us to exercise any of the rights summarised above. Play Wales will respond to your request within one month. Play Wales may have the right to refuse to comply with your request and if this is the case we will contact you within one month to explain our reasons.

Our Privacy Policy will be reviewed and updated regularly.

Last reviewed August 2018.